Local Insight Help Centre


Add a new custom area

User permissions note

Only Group Admin and Power Users can create custom areas

You can create custom areas in Local Insight in a number of ways. Firstly, navigate to the custom areas page by clicking Group Admin > Manage Custom Areas.

You will then see a list of your group's existing custom areas.

Add a new area

  1. Click Add Custom Area  
  2. Name your custom area (this must be unique, you cannot have areas with the same name)
  3. Provide a description. The description is optional but it is a useful way to explain to others within your organisation how and why the area was created
  4. Categorise your area. If your group has categories set up you can assign this new area to one of the categories available

There are three different methods for creating custom area.

Draw on a map

Use this method if the area you would like to define is not a standard area. Use the drawing tool to pinpoint exactly how you would like that area to be defined. Read more about how to set up areas in this way.

Upload a list of postcodes

Use this method to see data for very small areas. Read more about how to set up areas in this way.

Based on standard area

Use this method to create standard areas such as Local Authorities, MSOAs and LSOAs. This can be a useful way to compare your areas against other standard areas across the country. Read more about how to set up areas in this way.


You can also create custom areas by importing shapefiles . This is a useful way of creating multiple custom areas at once. To do this go back a step, to the Manage Custom Areas page and click Import Shapefiles

When your custom area has been created you will be able to